Would you pay $10,000 for Apple Watch made of gold? The new Apple Watch (AP photo / Reuters)
Would you pay $10,000 for Apple Watch made of gold?
Lexile

Apple wants to move the Internet from your pocket to your wrist.

Time will tell if millions of consumers are willing to spend $350 on up for a wearable device. After all, owners will still need a wirelessly connected smartphone to deliver the watch's most powerful features.

There's even an 18-karat gold version of the Apple Watch. The price starts at $10,000.

But Apple's leader, Tim Cook, wants customers to believe the Apple Watch is the next must-have device. He says it is able to serve people's information needs all day long. He claims it is like no other tool.

"Now it's on your wrist. It's not in your pocket or pocketbook," Cook said before unveiling the new line. "We think the Apple Watch is going to be integral to your day."

The Apple Watch piggybacks on a nearby smartphone's Internet connection through Wi-Fi or Bluetooth.

The watch face provides most of the same information as smartphones do. But the back of the watch sends "taptic feedback." It taps the wrist to remind the wearer to get up and burn more calories.

"It's like having a coach on your wrist!" gushed Cook. He also touted the potential health uses of a computer that sticks to your skin all day.

The gadget introduces "digital touch." It is a way of messaging that enables people to draw and send little figures with their fingertips. The images arrive on a friend's watch face in the same way they were drawn.

Convincing consumers they can't live without an expensive new device isn't easy. But Apple's strongest selling points include "convenience and immediacy." There are also high-end design features and some useful new apps, said Carolina Milanesi. She is a tech analyst with Kantar Worldpanel.

"If you don't have to be fumbling around for your phone, that can make a difference," agreed analyst Patrick Moorhead. He is with Moor Insights and Strategy.

Initial consumer reactions were mixed. Die-hard Apple fans vowed to buy the watch immediately. Naysayers said they don't see the point of paying so much to see updates on their wrist instead their smartphone.

"I think it's a tough market they are trying to get into. And I don't see much promise that is going to come out of it," said Joshua Powers, 21. He is a junior at Emerson College in Boston. He owns an iPhone, an iPad and a MacBook computer.

The starting price of $349 for the Apple Watch is for the entry-level Sport model. Prices range from $549 to $1,100 for the mid-range watch. That's not out of line for a high-quality watch, analysts said.

But Cook did not answer a key question for price-conscious consumers, Moorhead noted. How will Apple update the watch when it releases new models?

Apple did answer another vital question. The company promised an estimated 18-hour battery life. Then the watch needs to be taken off. It will need to be attached to a magnetic recharger.

Numerous tech companies are already selling smartwatches. The Samsung Gear, Motorola Moto 360 and the Pebble Steel are on the market. Other models are being made by new, smaller companies. Many run on Android Wear. It's the software platform from Google. Those watches range from $100 to $500 or more.

But most don't have as many features as the Apple Watch. And they have not been big hits with consumers.

What can wearers do with their watch? Apple executive Kevin Lynch walked through a simulation of a typical day.

He checked the Apple Watch for messages and calendar items. He responded to a message and scrolled through some Instagram photos. Lynch also spoke with Siri. That is Apple's voice-activated digital assistant. Lynch spoke through the microphone on the watch.

More impressively, Lynch presented an airline app. It has a bar code that acts as a boarding pass. Another app will open a garage door by remote control. And still another promises to enable wearers to check out at the grocery store with a single tap on the watch face.

Some of Apple Watch's features are not new technology. Many can be found on fitness bands already on the market. They include a heart rate monitor and accelerometer. The latter can track a wearer's movements. It can log daily exercise.

But some design functions seem uniquely Apple. Wearers can twist a small knob and quickly select the face of a friend. Then the wearer can sketch an image with a fingertip. It will show up dynamically, just like it is being drawn, on the friend's watch face. Users can swipe the watch face to bring up an email. Then, with a single tap, turn that email into a calendar item.

Cook hinted at some bigger goals, too.

He announced that Apple has worked to develop a software platform for iPhones. It would assist with medical research. He stopped just short of saying that Apple Watch, in combination with the iPhone, could be a key conduit for two-way delivery of health care information.

For instance, it might send data about a person's metabolism to researchers. It also might remind wearers to take their medicine. Or go exercise.

Apple Watch will be available for viewing at Apple stores on April 10. It goes on sale April 24.

Critical thinking challenge: Google was not widely successful with Google Glass, which users wore like glasses. How might Apple's Watch, worn on the wrist, succeed where Google failed?

Assigned 60 times


COMMENTS (26)
  • Sam-Kut
    3/16/2015 - 11:00 a.m.

    i think it is dumb because it is really y the same thing and why would some one buy a 10,000 dollars for a iphone but as a watch just with gold on it you could buy a car a house or pay for bills i think it is a waist so get some thing else

  • John0724-YYCA
    3/16/2015 - 08:59 p.m.

    I really do not like apple products but if it is a must have device then I will do some planning about this because some time they just lie about that it is so good because they just want money like the google glasses for example. Also the apple company is copying way too many other company's product's like they mad the iphone six bigger like the samsung note 1,2,3,4. CRITICAL THINKING CHALLENGE: Google was not widely successful with Google Glass, which users wore like glasses. How might Apple's Watch, worn on the wrist, succeed where Google failed? ANSWER: Well I think that the apple might not fail is because I heard that google glasses hurt the eyes really bad but the apple watch you could wear it o your wrist and you can look it from distance.

  • ryan0420-yyca
    3/16/2015 - 09:52 p.m.

    wow that is cool a watch made out of gold! I do sort of like that the watch is made out of gold and is touch screen. Also another reason why I like it is because it is a watch not a phone. Why i like as a watch instead of a phone is because you don't have to always take it out of your pocket and put it right back in. But there are some reasons why I don't like the watch. First of all the watch is way to expinsive. Second of all the watch has a very small screen but a smart phone doesnt.

  • BazR-Sua
    3/19/2015 - 07:38 p.m.

    Google glass wasn't successful because when you are wearing it it might fall of and break. So when you look down you can't because it might fall of and break. If you don't look down you might hit an object and get hurt. If you have a watch you can keep on your risk. I think the apple watch had more good and helpful apps wile the google glass had not many and good apps.

  • KerrF-Sua
    3/19/2015 - 07:48 p.m.

    The question is that if Google watches will be better or worse than Google glasses. I think so because the watches don't just search and tell you stuff, It is actually a phone on your wrist. You can also talk on it. One more is that you don't have to say "I lost my glasses!" or, "I can't seem to find it.", because the watches are light and you can just see it. Those are my reasons why Apple watches are better than Apple glasses.

  • KeaganB-1
    3/19/2015 - 10:09 p.m.

    Apple is creating the Apple watch.The basic Apple watch could go for $350. If you would like to spend $10,000 you can buy an 18 ^ gold Apple Watch. the Apple Watch piggybacks on a new neighbor smart phones Internet connection through Wi-Fi.The Apple Watch will go on sale on April 24. I would probably not buy a gold Apple Watch nor the regular Apple Watch but they seem really cool.

  • HocogJ-Sua
    3/20/2015 - 12:40 a.m.

    Apple succeeded in many ways because it tells when you need excersize and plenty other stuff. Another thing that it is it tells the weather if you miss the News it's also styleish. Something else is that it has a good starting price also you can control your music. Also the cool part is that you can send your heart rate to your friends and also sketchees you make on your watch. This device is really cool and useful because you can call and text also it has really good deatails to buy it and it's very styleish on you.

  • VanessaC-3
    3/22/2015 - 01:59 p.m.

    Well if the apple company puts on that kind of price range I think they are crazy. For just a apple watch even though that it is apple and gold I mean it wouldn't be worth a lot especially since I phones don't really cost that much in that price range. Only people who wear watches will buy that if they had that kind of money but mostly all around the globe a lot of people don't wear watches especially the good kind.

  • rebm-man
    3/24/2015 - 12:47 p.m.

    Apple's Watch may suceed better then Google Glass because everyone that needs glasses had them so why spend money on another pair? On the other hand, no one has the Apple Watch so more people would buy it.

  • aidansteele-man
    3/24/2015 - 12:47 p.m.

    I think it is better becuase it has many more phone qaulitys. Google glass only has the web.

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