What makes Hellmanns real mayonnaise real?
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You have to break some eggs to make an omelet. And the same goes for mayonnaise. So says the maker of Hellman's mayonnaise.
The food company Unilever makes Hellman's. It is suing a California company that uses the word "Mayo" in its sandwich spread name. Unilever says federal regulators and dictionaries define mayonnaise as a spread that contains eggs.
The suit claims false advertising. "Just Mayo" is sold by the company Hampton Creek. Unilever says that the word mayo implies that the "Just Mayo" is mayonnaise. However, "Just Mayo" contains no eggs.
Unilever holds the biggest share of the U.S. mayonnaise market. It is estimated to be worth $2 billion a year. That's more than twice the size of the ketchup market.
Hampton Creek told The Wall Street Journal that it doesn't mislead consumers. The company says it advertises the absence of eggs in "Just Mayo" as a benefit.
Hellmann's celebrated its 100th anniversary last year. Mayonnaise originated in France in the 1700s. That's when a chef seeking to make a creamy sauce combined oil and egg yolks.