Toy maker offers sleepover in Lego house
Lego is having a sleepover. It is at its newly-opened Lego House. It is in Denmark.
The Danish toy company has teamed up with Airbnb. They will allow one family to stay the night at its new attraction. It is a 129,167 square-foot building. It is filled with 25 million colorful plastic bricks.
There is a parents' bedroom. It features a Lego cat. It has slippers. And it has a coffee pot. It even has a newspaper. It is made from the bricks.
There is a children's bedroom. It has a Lego teddy bear. It has a lamp. It has a story book. Towering above the child's bed is a 20-foot tall Lego brick waterfall. It is surrounded by a seemingly bottomless pool of Lego bricks.
"What I do as a as a job is I actually make the products that you can buy at the toy stores." That's according to Lego design manager Jamie Berard.
"So, to do something like this outrageous waterfall or to recreate a bedroom out of what is currently not really a living space is a wonderful challenge."
The promotional effort comes as the company tries to revive its sales. Sales are falling. They are falling for the first time in 13 years. Lego said in September it was cutting 1,400 jobs. That's eight percent of its workforce.
Those who want to join Lego's private sleepover must enter a competition. They must describe what they would build if they had an endless supply of Lego bricks. The winner will get the chance to create their entry. It will be under expert supervision. It is part of their stay.
The house was designed by Bjarke Ingels. He is an architect. He is from Denmark. Lego House opened in late September. It took four years to build. The attraction is located in central Billund. Billund is a small town in Danish Jutland. It is where the toy company is headquartered.
Towering at the building's center is a Lego brick tree. It is 15 meters tall. It is named the "Tree of Creativity." It took over 24,000 working hours to build. It was made from over six million bricks. It charts the gradual evolution of the toy company's creations.
The competition launched last Thursday. It is set to run till mid-November. The winner's family will visit Lego House on Nov. 24.
This isn't Airbnb's first sleepover contest. Last year it invited people to spend a night next to the shark tank. It is at Paris Aquarium. And people could sleep at "Dracula's castle.” It is in Romania. It was the first time Bran Castle welcomed overnight guests in almost 70 years. The last time was in 1948.
The Lego experience is rather tame by comparison. That is unless barefoot visitors should step on a stray Lego brick. Adults are advised to wear Lego-proof slippers just to be safe.
"I wish I was the one that could just sleep in here," says seven-year-old Albert Landbo. He was visiting with his brother Gustav and their parents. He was asked what creation he proposed for the competition. He said: "I think I would make a little baby husky."