Toy maker offers sleepover in Lego house The parent's bedroom with cat and newspaper all made of Lego bricks inside the new Lego sleepover house teamed up with Airbnb, in Billund, Denmark. (AP Photo/James Brooks)
Toy maker offers sleepover in Lego house
Lexile

Lego is having a sleepover. It is at its newly-opened Lego House. It is in Denmark.

The Danish toy company has teamed up with Airbnb. They will allow one family to stay the night at its new attraction. It is a 129,167 square-foot building. It is filled with 25 million colorful plastic bricks.
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There is a parents' bedroom. It features a Lego cat. It has slippers. And it has a coffee pot. It even has a newspaper. It is made from the bricks. 

There is a children's bedroom. It has a Lego teddy bear. It has a lamp. It has a story book. Towering above the child's bed is a 20-foot tall Lego brick waterfall. It is surrounded by a seemingly bottomless pool of Lego bricks.

"What I do as a as a job is I actually make the products that you can buy at the toy stores." That's according to Lego design manager Jamie Berard. 

"So, to do something like this outrageous waterfall or to recreate a bedroom out of what is currently not really a living space is a wonderful challenge."

The promotional effort comes as the company tries to revive its sales. Sales are falling. They are falling for the first time in 13 years. Lego said in September it was cutting 1,400 jobs. That's eight percent of its workforce.

Those who want to join Lego's private sleepover must enter a competition. They must describe what they would build if they had an endless supply of Lego bricks. The winner will get the chance to create their entry. It will be under expert supervision. It is part of their stay.

The house was designed by Bjarke Ingels. He is an architect. He is from Denmark. Lego House opened in late September. It took four years to build. The attraction is located in central Billund. Billund is a small town in Danish Jutland. It is where the toy company is headquartered.

Towering at the building's center is a Lego brick tree. It is 15 meters tall. It is named the "Tree of Creativity." It took over 24,000 working hours to build. It was made from over six million bricks. It charts the gradual evolution of the toy company's creations.

The competition launched last Thursday. It is set to run till mid-November. The winner's family will visit Lego House on Nov. 24.

This isn't Airbnb's first sleepover contest. Last year it invited people to spend a night next to the shark tank. It is at Paris Aquarium. And people could sleep at "Dracula's castle.” It is in Romania. It was the first time Bran Castle welcomed overnight guests in almost 70 years. The last time was in 1948.

The Lego experience is rather tame by comparison. That is unless barefoot visitors should step on a stray Lego brick. Adults are advised to wear Lego-proof slippers just to be safe.

"I wish I was the one that could just sleep in here," says seven-year-old Albert Landbo. He was visiting with his brother Gustav and their parents. He was asked what creation he proposed for the competition. He said: "I think I would make a little baby husky."

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CRITICAL THINKING QUESTION
Why did it take four years to build the Lego house?
Write your answers in the comments section below


COMMENTS (63)
  • bradenb-hol1
    11/10/2017 - 11:16 a.m.

    I think it took four years to build because they had to make all of the Lego's and it would take forever(four years) to build / stack each brick up to make a house and everything that is in it.

  • bradenb-hol1
    11/10/2017 - 11:19 a.m.

    I think it took forever to build because it take time to build a masterpiece such as the legos and I am sure they ran out of legos so they probably had to wait for the blosk to be made. Braden Boyer

  • parkern-hol
    11/10/2017 - 11:25 a.m.

    because it would be hard to put 25 million Lego bricks together in a short amount of time there for it took four years.

  • hansg-hol
    11/10/2017 - 11:36 a.m.

    Building the Lego House took four years because they had to plan and then assembly the Lego house.

  • coreyd-hol
    11/10/2017 - 11:42 a.m.

    I took four years because you have to see how much weight it will hold, you have to get a lot of bricks and you also have to do everyday things like eating and sleeping

  • paigeg-hol
    11/10/2017 - 11:43 a.m.

    It took four years to build the Lego house because Lego's are tiny and takes a lot of time to put together in a design.

  • charlizew-hol
    11/10/2017 - 11:45 a.m.

    the reason it took 4 years too build is because it is 15 meters tall, it has over 24,000 working hour, and it was made over 6 million bricks.

  • haydens-hol
    11/10/2017 - 12:35 p.m.

    It took so long because legos take time to build and they are small pieces so it takes longer with that too.

  • alexv-hol1
    11/10/2017 - 12:37 p.m.

    The house was designed by Bjarke Ingels. He is an architect. He is from Denmark. Lego House opened in late September. It took four years to build. The attraction is located in central Billund. Billund is a small town in Danish Jutland. It is where the toy company is headquartered.

  • austinb-hol1
    11/10/2017 - 12:37 p.m.

    Because it had over six million bricks and it took over 24,000 working hours to build

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