Everything you ever wanted to know about Fluff
Everything you ever wanted to know about Fluff In this Sept. 27, 2013, file photo, containers are filled with Marshmallow Fluff and move along an assembly line during production in Lynn, Mass. The marshmallow concoction that's been smeared on a century's worth of sandwiches has inspired a festival and other sticky remembrances as it turns 100 in 2017. (AP Photo/Elise Amendola, File)
Everything you ever wanted to know about Fluff
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Fluff turns 100 this year. The marshmallow blend has been smeared on a century's worth of schoolchildren's sandwiches. It has inspired a festival and other sticky remembrances.
Every year, between 5 million and 7 million pounds of the sticky cream invented in suburban Boston in 1917 is produced. It is sold worldwide. Half the supply is bought up by New Englanders and people in upstate New York.
It came of age in the 1960s. That is when generations of schoolchildren started clamoring for "Fluffernutter" sandwiches. They still are made by slathering peanut butter and Fluff between two slices of white bread.
Over the past decade, fans of Fluff have been staging an annual "What the Fluff?" festival. It is held in Somerville, Massachusetts. That's where the Fluff was invented.
Here is a fluffy look at its history:
Montreal-born confectioner Archibald Query crafted the original recipe. That was in 1917.
Query is said to have made the first batches in his own kitchen in Somerville. Then he would sell it door to door. There was a sugar shortage in the U.S following World War I. So Query sold the recipe for $500. He sold it to two war veterans. Their names were H. Allen Durkee and Fred L. Mower.
The recipe has stayed with Durkee Mower Inc. ever since. It's the only product the family-owned company makes.
Durkee and Mower began producing and selling Fluff in 1920. They first named it Toot Sweet Marshmallow Fluff. The company then moved to a factory in East Lynn, Massachusetts. That was in 1929.
The original recipe hasn't changed. It contains corn syrup, sugar syrup, dried egg whites and vanillin. The jar is only slightly different. This is according to Mimi Graney. She is the author of a new book, "Fluff: The Sticky Sweet Story of an American Icon."
Fluff lovers "associate it with their own childhood and image of home," Graney says. There are competing products, too. They are sold by Kraft, Solo Foods and others.
The 12th annual "What the Fluff?" Festival will be staged in September. It was started as a way to revive Somerville's now-trendy Union Square neighborhood. The festival draws about 10,000 people. They gather for activities including cooking and eating contests. They also include Fluff jousting, Fluff blowing, a game called Blind Man Fluff, and concerts.
Somerville residents tend to have a soft spot for Fluff.
"It totally takes me back to my childhood," said Amy Hensen. She is a 43-year-old. She lives in Somerville.
Mayor Joseph Curtatone likens the product to his community.
"It's original, creative, and a little bit funky. But that's why we love it," he said.
U.S. astronaut Sunita Williams spent 322 days in space. She was on two missions to the International Space Station. She made Fluffernutter sandwiches on board.  Williams attended high school in Needham, Massachusetts. So Fluff was a comfort food.

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Why is Fluff connected to childhood?
Write your answers in the comments section below

  • emmaz-hol
    2/10/2017 - 11:31 a.m.

    Fluff is connected to childhood because fluff lovers associate it with "their own childhood and an image of home"

  • jennac-ver
    2/10/2017 - 12:11 p.m.

    I think it is very interesting that it has been around for 100 years not. And I have never tried a fluffnutter sandwich by Putnam it sounds good. Also the old name "Toot Sweet Marshmallow Fluff". It amazing that now it's just called fluff but that's a fun name too. And that the festival get about 10,000 people. And a woman in space made the sandwiches is cool.

  • hannahd-hol
    2/10/2017 - 01:36 p.m.

    It is connected to childhood because it has the sweetness that every child loved that adults don't care for. It also has the fact that kids love marshmallows, so why would a child not love the fluff, it screams childhood fun and flavor.

  • maicynw-hol
    2/10/2017 - 01:38 p.m.

    It's connected to childhood because as children they ate it with peanut butter. Also kids always eat marshmallows, it's a popular snack and fluff is like marshmallows.

  • alexiam-hol
    2/10/2017 - 01:38 p.m.

    It is connected to peoples childhood because of nutter fluff sandwiches in school. "Fluff" is about to have its 100th year anniversary so its been around for very long time, meaning lots of generations of kids have been eating fluff

  • caleba1-hol
    2/10/2017 - 01:42 p.m.

    Fluff is a nationwide usable product that has been around for almost 100 years that everyone loves

  • matthewc1-hol
    2/10/2017 - 01:43 p.m.

    Barbecues that is what people remember about there childhood.

  • hannahl-hol
    2/10/2017 - 01:45 p.m.

    Fluff is related to childhood because it's been around so long that even 40 year old adults still remember it from when they were kids. Almost everyone has had fluff around in their childhood.

  • joshuae1-hol
    2/10/2017 - 01:56 p.m.

    It is connected to childhood because kids always put peanut butter and fluff on their sandwiches.

  • lanam-hol
    2/10/2017 - 02:06 p.m.

    It has inspired a festival and other sticky remembrances. It takes people back to their childhood when they ate it.

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