Barbie is no longer #1 with girls
Barbie is no longer #1 with girls Mattel's Barbie dolls on sale are pictured inside a shop of a life-size "Barbie Dreamhouse" in Berlin, Germany (Reuters / AP photos)
Barbie is no longer #1 with girls
Lexile: 680L

Assign to Google Classroom

Barbie has been frozen out of the top spot on the holiday wish lists of girls.

The new champion in the hearts of little girls is Team Elsa.

The hit "Frozen" has earned Disney more than a billion at the box office. It now has beaten out Barbie. The doll had been the top choice for girls for 11 years. That's according to a survey by the National Retail Federation.

The survey found that 20 percent of parents plans to buy "Frozen" merchandise for their girls this Christmas season. That beats the 16.8 percent that are looking to buy Barbie.

Barbie's star has faded. Sales of the doll dropped 21 percent in the third quarter financial results. The quarter is July through September. That's according to the toy company Mattel Inc.

"Frozen" came out a year ago. But it continues to rule the playground. Girls form circles and burst into songs like "Let It Go." And "For the First Time in Forever."

Dolls dominated the top five spots for girls in the NRF poll. Monster High dolls took the fourth spot. American Girl grabbed the fifth position.

For boys, the NRF said that the number one spot is again held by LEGO. Cars and trucks came in second place. Teenage Mutant Ninja Turtles were in third.

Source URL:

Assigned 29 times

  • karlyw11
    1/08/2015 - 12:08 p.m.

    I disagree. Frozen is more popular then barbie dolls That doesn't mean that people shouldn't like them.
    Its a good,but if people like barbie dolls and there are none they will be sad.


  • alyssaST11
    1/08/2015 - 12:10 p.m.

    i totally think that is true that frozen took barbie's place because I love frozen so what if barbie was famous
    first does not mean she still is cool the children like frozen and monster high better i mean it does not matter if kids like barbie they just like frozen better

  • JulisaR-Ver
    1/30/2015 - 02:29 p.m.

    Thats just amazing how the movie Frozen hasnt been out as long as Barbie and almost every girl wants an Elsa doll.
    Barbie has been out for a while and hasnt gotten as famous as Elsa is becoming. Its just like when the doll Dora came out every little girl wanted Dora so when ever the tv show was on they would sit with her and watch the show. Now its just all about the elsa doll and watching frozen. Its just amazing how frozen has become so famous in such a small amount of time.

  • IsabellaCont-Ver
    1/30/2015 - 03:30 p.m.

    I certainly understand why people love Elsa more than Barbie. I mean the frozen movie was such a big hit. And with the cute little Olaf so sweet and harmless. He's a big character in sales and production. And with elsas gorgeous look alike Barbie hair it's hard not to love her. Dispite the fact they make her so devious in the movie. And the songs are annoying yes. But still pretty sing along able.

  • ariannae-sch
    12/10/2015 - 04:23 p.m.

    Critical thinking question:Barbie maintained the spot of the number one doll for 11 years and now she is on the bottom and elsa has took her place.

Leave a comment
Leave a comment