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Barbie has been frozen out of the top spot on the holiday wish lists of girls.
The new champion in the hearts of little girls is Team Elsa.
The hit "Frozen" has earned Disney more than a billion at the box office. It now has beaten out Barbie. The doll had been the top choice for girls for 11 years. That's according to a survey by the National Retail Federation.
The survey found that 20 percent of parents plans to buy "Frozen" merchandise for their girls this Christmas season. That beats the 16.8 percent that are looking to buy Barbie.
Barbie's star has faded. Sales of the doll dropped 21 percent in the third quarter financial results. The quarter is July through September. That's according to the toy company Mattel Inc.
"Frozen" came out a year ago. But it continues to rule the playground. Girls form circles and burst into songs like "Let It Go." And "For the First Time in Forever."
Dolls dominated the top five spots for girls in the NRF poll. Monster High dolls took the fourth spot. American Girl grabbed the fifth position.
For boys, the NRF said that the number one spot is again held by LEGO. Cars and trucks came in second place. Teenage Mutant Ninja Turtles were in third.
Source URL: https://www.tweentribune.com/article/junior/barbie-no-longer-1-girls/