Barbie is getting a new look, again This photo provided by Mattel shows a group of new Barbie dolls introduced in January 2016. (Mattel via AP)
Barbie is getting a new look, again
Lexile

Barbie's got a brand new look.
 
Mattel is the maker of the iconic plastic doll. The company said it will begin selling Barbie with three new bodies. They are curvy, tall and petite. The doll will be available in seven skin tones, 22 eye colors and 24 hairstyles.
 
The El Segundo, California, toy company will also continue to sell the original Barbie. The new options come after years of criticism that Barbie had created unrealistic expectations for girls.
 
Time magazine first reported the changes. It touched on the topic with the headline, "Now can we stop talking about my body?"
 
The doll has changed in some ways already. New skin tones and looks were added last year. And Barbie's foot was movable for the first time. That allowed her to kick her heels off. Now she can wear flats.
 
Mattel has been searching for ways to recharge sales of Barbie. Sales fell 4 percent in the most recent quarter. The "want lists" from girls increasingly have included iPads and other things.
 
The new body types were in the works for two years, said Mattel spokeswoman Michelle Chidoni.
 
Whether kids will pick up the new dolls remains to be seen. Chidoni said previous changes were "positively received."
 
Mattel would not provide sales figures. But some marketing experts say more will have to be done to return Barbie to glory.
 
"The look of the dolls is great," said Marc Rosenberg. He is a marketing consultant in Chicago that has worked in the toy industry for 25 years. But in order to connect with kids, the new dolls need to be added to Barbie YouTube videos, apps and shows, said Rosenberg.
 
Dolls with the new body are available for preorder at shop.mattel.com. They will ship in February. They will start to show up on U.S. store shelves in March. They will roll out in the rest of the world after that, Mattel Inc. said.

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CRITICAL THINKING QUESTION
Why is Mattel allowing Barbie to wear flats?
Write your answers in the comments section below


COMMENTS (31)
  • taylora1-hei
    2/02/2016 - 11:11 a.m.

    Barbie has movable feet so she can wear flats.When they came up with the idea kids wanted them again.They got noticed more so they made alot more selections.

  • mariannae-hei
    2/02/2016 - 01:55 p.m.

    Mattel is allowing Barbie to wear flats because her foot was moveable for the first time. That allowed her to kick her heels off and wear flats. When they came up with that idea more kids noticed that and wanted to get them again.

    • daijam1-hei
      2/03/2016 - 01:51 p.m.

      I like the way you put your 3 sentences they give a lot of wording to what you are going to say.

  • angelar-hei
    2/02/2016 - 02:01 p.m.

    They allow Barbie to wear flats because if usually they would wear heels. They wear flats because they will kick off the heels

  • deshawnb-hei
    2/02/2016 - 02:01 p.m.

    Mattel should do what they want to do with the Barbies I think that they should do the flats and mattel I think that the flats are better then the high hills that's my opinion

  • shanes1-hei
    2/02/2016 - 03:55 p.m.

    Mattel is allowing Barbie to wear flats because, first thing they need to be realistic. Second thing is so she could kick off her heals.

  • williaml-hei
    2/02/2016 - 03:58 p.m.

    Mattel Was trying to make barbies more interesting so the allowed barbies to have movable feet. Witch allowed barbies to wear flats instead of wearing high heels because their feet could not move .

  • nicoles-ruh-ruh
    2/02/2016 - 05:46 p.m.

    I think it's cool that the Barbie company are making different shapes and sizes in Barbie dolls. I think they will help little girls think more proud of how they look on the outside!!!!

  • dylanc1-hei
    2/03/2016 - 01:33 p.m.

    So the barbie can have different outfits. Also because the girls might like flats.

  • daijam1-hei
    2/03/2016 - 01:44 p.m.

    Mattel are making it so that she can be able to wear two different types of shoes. They are also trying to make it in other forms, and making other ways for them to be able to wear flats and heels. When you look at a barbie in March 2016 they will have different eyes and different hair color.

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