Amazon offers tablet computer for $50 Amazon's new $50 Fire tablet sits on display along with assorted colored cases, background, in San Francisco. Amazon.com is introducing the $50 tablet computer in its latest attempt to boost its online store sales by luring consumers who can’t afford more expensive Internet-connected devices made by Apple and other rivals. (AP Photo/Eric Risberg)
Amazon offers tablet computer for $50
Lexile

Amazon is selling a $50 tablet computer. It is the company's latest attempt to lure consumers. Many cannot afford or do not want the more expensive Internet-connected devices. Many are made by Apple and other rivals.
 
The 7-inch Fire tablet marks Amazon's strongest attempt yet. It is trying to undercut Apple. The Apple devices have been the market leader since its first iPad went on sale. That was five years ago. The least expensive iPad Mini has an 8-inch screen. It sells for $270.
 
Amazon.com Inc. is not trying to persuade anyone that its cheap tablet matches the quality of its own sleeker, higher-priced Fire HD alternatives. Let alone the top-selling iPad line.
 
But the Seattle company is counting on the new tablet's low price. It could make more people want to buy a device. The tablets might hook them on watching video, reading books, playing games and shopping on a computer. Tablets also are small. Most are easy to carry.
 
In the process, Amazon is hoping people will buy more digital goods and merchandise from its store. And, subscribe to its $100-per-year Prime service. It offers a mix of videos, music and free shipping.
 
"Our tablet focus is in and around content consumption," said David Limp. He is Amazon's senior vice president of devices.
 
As with its previous low-priced tablets, the new Fire device will show ads on its screen saver. Avoiding the ads will cost an additional $15.
 
The discount tablet will debut amid a slump in the sale of the devices. The downturn suggests people who already own a tablet see little need to upgrade. And those that do not have one are not interested in the devices. Or they cannot afford one.
 
Apple's iPad sales have been declining since 2013. It has spurred the company to take aim at selling more of its tablets to corporate customers and government agencies. Industry wide, worldwide sales of tablets are expected to fall 8 percent this year. That is according to the research firm International Data Corp.
 
Amazon is hoping that the low price of the new tablet will be appealing. Perhaps people will stock up. They could have them scattered around the house. The company plans to sell a six-pack of the 7-inch Fire tablets for the price of five. That will be $250.
 
Although the new tablet is cheap, Limp boasted it is far superior to other discount tablets.
 
Amazon is promising the discount tablet will have decent processing power. The company says the tablet will have good color saturation. And it will have seven hours of battery life. There is also a more durable version designed for kids. It will come with a blue or pink bumper. It also will have a 2-year replacement warranty if it's broken for any reason. It will sell for $100.
 
Amazon also has unveiled updates to larger, more expensive tablets and its devices for streaming Internet video to television sets. The company is gearing up to battle Apple and other gadget makers. A flurry of electronics sales typically accompany the holiday shopping season.
 
Apple also has shown off some new or updated products. It is offering the latest iPhone. It has an iPad with a 12-inch screen. And Apple now has the long-delayed update of its TV-streaming box. That is for Internet video and music.
 
Amazon tried to counter the iPhone's popularity with its own smartphone last year. But it never caught on. The company no longer sells its Fire phone. It's still available in other online stores.
 
Despite the phone's flop, Limp insisted "there's a lot of good things happening across Amazon's device business."
 
The company's holiday line-up includes a more durable 8-inch Fire HD tablet. It will have faster processing speeds than last year's model. It will sell at prices beginning at $150. An upgraded 10-inch Fire HD tablet will sell for $230. That is 42 percent less than the least expensive $400 iPad with a similar display size.
 
Amazon is adding a remote control with a voice-activated search option to its Fire stick for Internet video streaming. The streaming stick will sell for $50. The price is up from $40 from last year's version. That one did not include voice-recognition technology.
 
Amazon's Fire TV box will now be able stream ultra HD video. It uses technology that is supposed to deliver a better picture to screens with standard HD, too. It will sell for $100. That is compared with $150 for the new Apple TV box. That device is scheduled to go on sale at the end of October.

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CRITICAL THINKING QUESTION
How does Amazon keep the price of its tablet low?
Write your answers in the comments section below


COMMENTS (21)
  • ivanr1-rob
    9/28/2015 - 09:43 a.m.

    I think it keeps it low so the people will buy there tablets instead of the expensive tablets.

  • kayay-rob
    9/28/2015 - 09:51 a.m.

    Amazon keeps their down low by ''focusing on and around content consumption''.Said Amazon's senior vice president.

  • myriams-rob
    9/28/2015 - 09:53 a.m.

    The price Amazon gave its tablet is kept low, is by luring customers. This give a demand of people wanting the tablet. But it can also advertise the other merchandise which keeps the tablet on a low price (the more demands for a product, the price will increase). Stating that, to keep it at a low price it would be sold little by little constantly. At the same time other products have a chance to be bought. This is how the keep the price low.

  • tyvisz-rob
    9/28/2015 - 09:53 a.m.

    They are trying to keep their prices low because they are hoping they are going to be appealin. Also they keep their prices down by having discount on tablets. They also lower their prices but have the same model as Apple but keep the prices down so people can buy their technology an also add better features on their tablets.Then they compare their technology to Apple.

  • johanv-rob
    9/28/2015 - 09:55 a.m.

    As with its previous low-priced tablets, the new Fire device will show ads on its screen saver. Avoiding the ads will cost an additional $15.

  • marlenc-rob
    9/28/2015 - 01:31 p.m.

    They see that people ain't buying it because the prices are too high and than they decide to put the prices low. For they can buy and it won't be to much money.

  • breannac-rob
    9/28/2015 - 01:37 p.m.

    Due to Amazons low prices on tablets they think that the lower prices are the better service and recommends on products. More customers Amazon will bring in to buy there products to take away from Apple's customers and service.

  • javonc-rob
    9/28/2015 - 01:37 p.m.

    I think because if they have a higher (price) it will be hard to sell it to people.

  • javonj-rob
    9/28/2015 - 01:40 p.m.

    Amazon keep the prices of a tablet low because some people cannot afford or just do not want an expensive tablet.

  • takhiw-rob
    9/28/2015 - 01:40 p.m.

    Due to amazons low tablet price it can lure customers to buying it and try to persuade people to buy more in online shopping,amazon. also its lower than the apple's ipad series and it will rise the price when the buying rate is increased like,rise the price when people starting to buy lots of them. and when they reach a amount of Cash profits from the Buying's of the tablet,also you can buy 50 for 500,that's 50 tablets for a top of the line dell,alien'ware,Wave,Intel,and galaxy,and desktops computer so,its going to be a good deal also Most really good phones cost over 200+ so that's like 4 tablets and more.

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