Should chimp be banned from Super Bowl?

Should chimp be banned from Super Bowl? A Chicago zoo is mounting a campaign to stop a company from airing a Super Bowl Sunday commercial featuring mischievous suit-and-tie wearing chimpanzees playing tricks on their human co-worker, saying all that monkey business proves deadly for the endangered species.

Stephen Ross, of the Lincoln Park Zoo fears that images of the frolicking chimps broadcast worldwide do little to help conservation efforts, inaccurately portraying the animals as unthreatened and even as cuddly and harmless pets.

Ross said he's not optimistic that CareerBuilder.com will pull the ad before this year's Super Bowl. "They already paid for this one," he said, adding that the company has never responded to any of the letters he's written them since 2005.

In fact, in an effort to drum up publicity about the ad, the company trumpeting the upcoming commercial starring "CareerBuilder's beloved chimpanzees" that was back by "popular demand."

The company pointed to statistics that showed CareerBuilder.com business surged after previous Super Bowls and that its brand awareness also has grown dramatically.

But, he said in an email, maybe his concerns will find an audience of its own that the response from "a wider segment of the public ... is negative enough for (CareerBuilder.com) not to invest more money in extending the campaign with new ads."

That is not surprising to Peter Dabol, chief executive of Ace Metrix, a firm that rates the effectiveness of ads.

"These kinds of slapsticky, kind of funny ads and these ads in particular, were relatively low scoring ads even though their likeability is high," he said.

''These (CareerBuilder.com) ads performed at the bottom of the pack of all Super Bowl ads," he said. "That's typical of what we see as pure humor, cheap laugh ads."

 

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- Posted on February 1, 2012
Submitted by roskoman on Wednesday, 05/16/2012 - 11:54.

I think they should leave them alone. They are not doing anything bad. They might be learning stuff watching them play. And I think its pretty cool that they are there. And they are not doing anything bad so they should be able to stay and watch.

Submitted by Alex11223344 on Thursday, 05/03/2012 - 13:32.

No the Chimp should not be banned.He should not be banned because chimps are entertainment to the people and also they will be laughing.Another thing is why are you going to banned him he has not hurt no one yet.Lastly is the chimp going to get banned?

Submitted by vishvesh Parmar on Monday, 04/30/2012 - 14:26.

No.Chimps are so beast . I would say that you can only ban them if they have caused accidents or things that have injured people. Which they haven't so they should be able to be on commercials.

Submitted by alsote01 on Thursday, 04/05/2012 - 17:52.

but he said in an email maybe his concerns will find an audience of itsown that the response from a wider

Submitted by Christopherlee1998 on Wednesday, 03/28/2012 - 09:41.

yes thay should be couse thay mate try to eat people food and thay will try to fleen thare poo at people when thay are trying to eat

Submitted by MichaeL2830 on Thursday, 03/22/2012 - 17:40.

No.Chimps are so beast . I would say that you can only ban them if they have caused accidents or things that have injured people. Which they haven't so they should be able to be on commercials.

Submitted by Quentinb-g on Wednesday, 03/21/2012 - 14:54.

Although not proven, animals may have something to say about this article. Being that they can't, ill say it for them.. some animals are naturally fierce and mean which clearly means that you should avoid them and NOT try to make them house pets, however; some animals are cute and cuddly. for instance, a baby chimp. its cute, its cuddly, and you automatically wanna love it. itll get violent in the future, so just let it go after a few moths/years... duh

Submitted by 836chased on Thursday, 03/15/2012 - 15:03.

What stupid people just sit back and laugh. But instead they have to protest against people creating commercials for them to laugh at. No one is going to go out and buy a pet monkey. Everyone knows that a monkey isn't a pet. My concern is that the guy is just trying to cause attention when the animals are not even getting hurt.

Submitted by treyce on Wednesday, 03/14/2012 - 09:54.

yea! because he might jump on the feild and takle someone to lose the game expecally if its the super bowl i know more than 500,000 fans go.

Submitted by Zackery123 on Tuesday, 03/13/2012 - 14:06.

No it shouldn't because it's only a chimp and he haves no idea maybe it workeds there or not but idk it would be cooling it did work there