Olsen Twins create clothes for Penney's

Olsen Twins create clothes for Penney's Mary-Kate and Ashley Olsen are expanding their fashion reach.The sisters, entertainers and marketers have signed a deal with J.C. Penney Co. Inc. to launch Olsenboye, a junior brand that will be exclusive to the chain.

"Tweens tend to buy forward — as in products for older kids — rather than backwards," according to Ken Nisch, chairman of JGA, a brand development and retail design company.

Typically, celebrity designers are just a face, but in this case the Olsens are really involved in the design of the clothes. They really understand the customer and the craft. This is impressive because they don't have a background in marketing or design," he said.

Nisch hasn't seen the clothes but he's heard from those who have. They tell him the clothes fit beautifully. "They're pared down and not merely glitz and glamour, but instead they're really wearable."

According to Nisch, "the Olsens really have the pulse of the market."

 

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- Posted on October 26, 2009
Submitted by 17hross on Tuesday, 01/24/2012 - 09:54.

I remember watching them in full house they don't look the same at all! They are very pretty and are very smart for creating a clothes line! how did you all become famous?

Submitted by nicolef919 on Friday, 01/06/2012 - 08:34.

i thick that is good 4 them . because i love thaw Olsen twins.and i love the moves to that they in.and the show full hose.

Submitted by Cutham123 on Friday, 01/06/2012 - 08:28.

This is a good article. It talks about the Olsen create clothes for J.C Penny’s. This author wrote this topic because he pressured us. Is a great article.

Submitted by bis3 on Wednesday, 12/21/2011 - 10:48.

I think I might buy the Olsenbyoe clothing line. Well at least I think I will. I am impressed because I don't think they would have a clothing line. But, their perfume smells so good.

Submitted by Kaylene330 on Tuesday, 12/13/2011 - 22:46.

That is cool! If they can design clothes, then anyone can! I wonder If they were cute? If they were, then I want them!! I wish I would have done this sooner!! I was at Penny's on Sunday!

Submitted by DaisyOc.219 on Friday, 12/02/2011 - 11:13.

I would like to see the clothes they made because it would be really pretty. I wonder how the penny's stayed together it must of been really hard.I am sure it will be cute.

Submitted by lobelt01 on Monday, 11/21/2011 - 11:34.

i think this article is aw some because they have a great seance of fashion and there tweeness and they can share there ideas together.i dint like that they only put there fashion in Penny's if they can put it any ware. alike that there cloths might be cool ans stylish to girls .i wonder if they will be winter type of cloths or summer .

Submitted by emilyelisabeth on Friday, 11/18/2011 - 12:37.

Oh my gosh! I love the Olsen twins. I have all of their movies. I'm gonna go buy some clothes today that
are Mary Kate and Ashley clothes.They are awesome!

Submitted by DinaE@ on Monday, 11/14/2011 - 21:45.

Thats really cool! I love the Olsen twins. I can`t wait to see their new fashion collection at Jcpenny. I really like how there really invovled in the making of the clothes.

Submitted by hvkarstens on Monday, 11/14/2011 - 14:15.

Well I wanna try on their new design! I bet the clothing their making is very nice and beautiful like them. Hope their clothes go into store because I'll buy them and wear them!