How can a bright yellow cat be worth $400 million?
A bright yellow cat-like figure is the mascot of the 2016 Olympics in Rio de Janeiro.
The smiley-faced mascot represents the animal life of Brazil. The mascot for the Paralympics is a mopped-headed doll with leafy hair. It's meant to represent the vast diversity of the flora in Brazil.
A public poll will be conducted to name the two mascots from a shortlist of possibilities.
The cuddly, cartoon-like mascots are big business.
Organizers hope to raise $400 million from branded merchandise. Income from merchandising makes up a big chunk of the $3 billion operating budget. Half of the budget is to come from the sale of local sponsorships.
The Olympic merchandising campaign will comprise about 12,000 products. The sales will be aimed mostly at children.
"Our expectation is that the mascots will represent 25 percent of our (merchandising) business," Slymara Mutini, head of licensing, told The Associated Press.
"We are all very, very excited about the mascots, and we truly believe that's an achievable goal. And we might even surpass it."
Critical thinking challenge: Why is it important to raise money from branded merchandise?