How can a bright yellow cat be worth $400 million? The mascots of the Rio 2016 Olympics, left, and Paralympic Games make their first official appearance in Rio de Janeiro, Brazil. The smiley-faced mascot represents the animal life of Brazil while the mascot for the Paralympics is a mopped-headed doll with leafy hair, meant to represent the vast diversity of the plant life in Brazil (AP photos)
How can a bright yellow cat be worth $400 million?
Lexile

A bright yellow cat-like figure is the mascot of the 2016 Olympics in Rio de Janeiro.

The smiley-faced mascot represents the animal life of Brazil. The mascot for the Paralympics is a mopped-headed doll with leafy hair. It's meant to represent the vast diversity of the flora in Brazil.

A public poll will be conducted to name the two mascots from a shortlist of possibilities.

The cuddly, cartoon-like mascots are big business.

Organizers hope to raise $400 million from branded merchandise. Income from merchandising makes up a big chunk of the $3 billion operating budget. Half of the budget is to come from the sale of local sponsorships.

The Olympic merchandising campaign will comprise about 12,000 products. The sales will be aimed mostly at children.

"Our expectation is that the mascots will represent 25 percent of our (merchandising) business," Slymara Mutini, head of licensing, told The Associated Press.

"We are all very, very excited about the mascots, and we truly believe that's an achievable goal. And we might even surpass it."

Critical thinking challenge: Why is it important to raise money from branded merchandise?

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COMMENTS (84)
  • Alexandrab-Lam
    11/26/2014 - 11:31 a.m.

    WOW! those mascots are ADORABLE!!! I'm sure that people will start to pay more attention to the animal, and plant life in the amazon of Brazil. And I do hope that they will start to achieve their goal of 400,000 dollars. Even though that is a lot of money, I think that the adorable bright yellow cat and mop headed doll will get the job done easy!

  • EthanY-1
    11/26/2014 - 07:00 p.m.

    The mascot for the long 16 Olympics is a yellow cat. It is worth $400 million. it represents the wild life in Rio de Janeiro. I think the mascot is cool.

  • rosemarys-Bla
    11/30/2014 - 01:32 p.m.

    This cat is the mascot of the 2016 Olympics in Rio de Janeiro. People are taking a poll for a name. The organizers are trying to make $400 million. Slymara is the head of the licensing.

  • APangaro-1
    11/30/2014 - 11:02 p.m.

    The mascot of the 2016 Olympics in Rio de Janerio is a bright yellow cat-like animal. A public poll will be held to name this mascot. $400 million is hoped to get raised from branded merchandise. Someone had said that they are very very excited about this mascot and truly believes the goal can be achieved and that it might even be surpassed. I don't think that kind of money could be raised through a mascot. It's possible, but unlikely.

  • rachel.12
    12/01/2014 - 08:31 a.m.

    12,000 pounds of products just for kids!? Wow that's alot. I did not know a big cat could be big and cuddly. All that cost $3 million out of the $4 million!

  • Paige.
    12/01/2014 - 08:33 a.m.

    The blue one with a leaf on its head represents the diversity in Brazil. Also the yellow one is the mascot of the 2016 Olympics in Rio De Janeiro. They hoped to get 400 million dollars off of the cute little animals branded merchandise. They hope to get 25% of the merchandising business.

  • jaelync
    12/01/2014 - 08:33 a.m.

    that is a lot of money for a mascot. i wonder what it is made of? ....rubber ....plastic . it might even be just a giant balloon like the one's in the parade.....it is cool but for 400 million dollars is a lot of money....

  • Aw2000red
    12/01/2014 - 08:38 a.m.

    That's weird on how they can have a cat that s big bright and yellow be worth that much money. Its just amazing as to how much the other countries put into the festivities and celebrations.

  • Jm1999white
    12/01/2014 - 08:39 a.m.

    to help the business that made the merchandise stand out and raise money for projects or for sicknesses to help people survive things like cancer.

  • JB2001Doge
    12/01/2014 - 08:43 a.m.

    He's only worth 400 million dollars because if he didn't get that much attention, nobody would be funding for the Olympics. Just being honest. :P

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