YouTube tots pick top toys Gracie Hunter and her mom watch a YouTube video of a toy review (AP photos)
YouTube tots pick top toys
Lexile

These are among the young power brokers who will determine the toys that will be under Christmas trees this year. Children who review toys on YouTube have a lot of influence.

"Kids trust other kids more so than they would an adult," says Marc Rosenberg. He is a Chicago-based toy consultant.

Leading the pack of pint-sized YouTube personalities is Evan, 8. The boy has dimples and a few missing teeth. He has more than 1 billion views among his three channels. He is YouTube's most popular kid. He gets over 800 million views from EvanTubeHD. That's where he reviews the toys.

EvanTubeHD features special effects thanks to Jared, his dad. Jared runs a video production company full-time. Evan is known for telling kids how to play with toys.

In a review of Angry Birds Space Softee Dough playset, Evan apologizes. "Sorry if I'm talking a little funny today because I just lost my tooth."

Behind Evan are a few other young YouTube phenoms. Most of the children are identified only by first name. Their parents don't want to risk their safety.

Julie Krueger is industry director of retail at Google. It owns YouTube. She says the channels have "huge followings of fans."

Toy makers have noticed. In fact, Spin Master says Evan's reviews helped boost sales of its Spy Gear toys by 65 percent this year.

Toy makers regularly send the young reviewers products. And some even paid marketing deals with them and their parents.

"I didn't think it would turn out like this when I first made the channel," Evan says. "I thought I would just get four views."

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COMMENTS (6)
  • Zane-Sch
    11/10/2014 - 12:31 p.m.

    I learned that kids like evan advertise toys on there you tube channels

  • Skylar-Sch
    11/10/2014 - 12:31 p.m.

    I think that it makes sense that these kids are boosting sales because grown-ups will believe that it's a good toy if actual kids are playing it. Think of it this way: Would you buy a toy because an adult spokesperson said it was good or if your next-door neighbor said it was fun?
    -Skylar

  • Arnelson-Sch
    11/10/2014 - 12:31 p.m.

    Evan is intelligent by introducing toys on you tube toy makers can pay him to show off there toys he's so poplar :-).

  • Zane-Sch
    11/10/2014 - 12:31 p.m.

    I learned that kids like Evan advertise toys on there you tube channels

  • pennyw-Bla
    11/10/2014 - 06:02 p.m.

    Evan is a young boy at the age of 8. He is the most popular kid on YouTube. He makes You Tube videos on how to play with toys and reviewing toys. His dad helps with special effects. His reviews help toy makers sell more toys. Evan has more that 800 million views on his channel EvanTubeHD, and he thought he would only get 4 views.

  • Mai-Sch
    11/11/2014 - 12:02 p.m.

    I think that kids trust kids because they did all video and they play and they do like race or they play toys and put in to youtube and people can watch it and people can do lots of video

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