You'll see 2015s top color everywhere. It is
Let's hear it for Marsala. It's, the wine-influenced, red-kissed color of 2015. It was chosen by Pantone.
"Hardy, robust, satisfying, fulfilling. At the same time there's a certain glamour that's attached to this color," offered Leatrice Eiseman. She is executive director of the Pantone Color Institute.
Pantone's yearly picks can herald a marked presence of a color. That color could be good in fashion, beauty, housewares, home and industrial design and consumer packaging. Though some years the influence is stronger than others.
The 2014 color of the year from the forecasters was Radiant Orchid. It's a deep tropical purple. The year before that it was Emerald green. Tangerine Tango was picked in 2012.
The idea, Eiseman explained, is not to choose a color that will necessarily "overtake the world." In Marsala's case, she said, the shade is complex but grounding. It is brown-red with blue undertones. That gives it a dark blush effect.
Eiseman and her team travel the world to observe color at play. For Marsala, they see an accent wall in a living room or office. It could be a swipe of eye shadow mixed with bronze for a metallic look. Or maybe a throw pillow, the exterior of a car or a bit of jewelry evoking the 1950s.
"It really does embody a certain amount of confidence and stability," Eiseman said.
The hue isn't a risky one. It can work in a nail polish, a frock on a runway or a pattern of stripes in a men's tie. Or florals for table placemats or bedding.
The cosmetics giant Sephora plans a limited-edition collection of beauty products based on Pantone and its latest pick. Marsala has been widely used in lipstick and hair color for years.
One of the color's strengths, Eiseman said, is the ease in combining it. It goes with gray, black, beige and other neutrals.
"It's a color that you can mix with what you already own," Eiseman said. "You can add just a touch of it. That's the intent and purpose. It is not the color that swallows the world."