Kids ditch princess costumes in favor of superheroes this Halloween Girls are saying "let it go" to princess costumes in favor of superheroes. (kali9/wundervisuals/iStock)
Kids ditch princess costumes in favor of superheroes this Halloween

What kind of costume will you see when you open the door to trick-or-treaters this Halloween? You might be thinking of an old-fashioned ghost. But get with the program! That is because today's kids love character-driven costumes instead.
This hasn't changed for years. But something has. As CNN's Hailey Middlebrook reports, this year's costume trends for kids have reversed trend. Superheroes have surpassed princesses. This is the first time this has happened in more than 10 years.
Middlebrook writes that despite years of princess frenzy, the royal trend has changed. According to numbers released by the National Retail Federation, kids are putting down their crowns. Instead, more plan to wear action-oriented superhero outfits. The federation notes that more than three million children will dress as a superhero. This is compared to 2.9 million who will dress as a princess. (Animal outfits are still popular, too. They will garner about 2.5 million costume wearers.)
It's the first time in 11 years that princesses have not held the costume crown. Princesses just aren't as popular in 2016.
"Not only have the Halloween options for kids gotten more diverse," she writes, "they've gotten more empowering."
Kids are actually going back to the holiday's roots. Costumes and masks have been part of Halloween celebrations for several hundred years. Some celebrants of Samhain, the Gaelic harvest festival that eventually merged with All Souls' Day to become Halloween, blackened their faces during the celebrations. Eleventh-century choirboys dressed up during All Hallows Mass. Once the holiday was imported to the United States, kids dressed as members of the opposite sex. They did it while roving the streets. There, they often were ready to throw flour in people's faces.
Only in the 1930s did the first mass-produced Halloween costumes come on the market. The mass production of toys that were marketed at different genders made single-gender costumes all but inevitable by the 21st century.
But don't think that superheroes are only for kids. The NRF's top 10 list for adults is topped by Batman characters. They include Harley Quinn and the Joker. That ranking is reflected by Google Frightgeist. It's a new tool. It lets you see which Halloween costumes are trending on Google.
But whether you dress as a superhero or a princess, Halloween is a night for fright and fantasy.

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Why did Google create Freightgeist?
Write your answers in the comments section below

  • shaylap-bur
    11/01/2016 - 01:26 p.m.

    Google created Freightgeist to let people know what Halloween costumes are trending.

  • samathau-bur
    11/01/2016 - 01:26 p.m.

    Google created Freightgeist to let you see what costumes are trending on Google.

  • seanm2-bur
    11/01/2016 - 01:29 p.m.

    Google created Frightgeist to help people see what Halloween costumes are trending. I have never seen or heard of anything like this at all. I think that this is kind of major because it has been 11 years since superheroes were more popular than princesses.

  • leylal-bur
    11/01/2016 - 02:31 p.m.

    Google created Frightgeist to measure which costumes are popular.

  • jasminew1-bur
    11/01/2016 - 06:02 p.m.

    They created it to highlight what everyone's thinking of dressing up as this Oct0ber 31.

  • emilyb2-bur
    11/01/2016 - 06:29 p.m.

    Google created Freightgeist to show which costumes were the most popular during this year. (2016) I think this article is right. Superheroes are the costumes most are wearing. Even my sister was a superhero. (Spider girl)

  • khadijan-bur
    11/01/2016 - 08:49 p.m.

    Google created Freightgeist because it lets you see which Halloween costumes are trending on google. I honestly think that superheroes are more popular these days because when i went trick or treating there were superheroes, lego mans,just the trending movies, shows, games, etc.

  • oattra-eri
    11/03/2016 - 03:00 a.m.

    Google created Freightgeist to list what halloween costumes are trending around the world.

  • john2-eri
    11/03/2016 - 08:44 a.m.

    That is awesome...

  • neaves-bur
    11/04/2016 - 01:06 p.m.

    Google created frightgeist because it shows which costumes are trending so you will know what is popular and what isn't.

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