Barbie is no longer #1 with girls Mattel's Barbie dolls on sale are pictured inside a shop of a life-size "Barbie Dreamhouse" in Berlin, Germany (Reuters / AP photos)
Barbie is no longer #1 with girls
Lexile

Barbie has been frozen out of the top spot on the holiday wish lists of girls.

The new champion in the hearts of little girls is Team Elsa.

The hit "Frozen" has earned Disney more than a billion at the box office. It now has beaten out Barbie. The doll had been the top choice for girls for 11 years. That's according to a survey by the National Retail Federation.

The survey found that 20 percent of parents plans to buy "Frozen" merchandise for their girls this Christmas season. That beats the 16.8 percent that are looking to buy Barbie.

Barbie's star has faded. Sales of the doll dropped 21 percent in the third quarter financial results. The quarter is July through September. That's according to the toy company Mattel Inc.

"Frozen" came out a year ago. But it continues to rule the playground. Girls form circles and burst into songs like "Let It Go." And "For the First Time in Forever."

Dolls dominated the top five spots for girls in the NRF poll. Monster High dolls took the fourth spot. American Girl grabbed the fifth position.

For boys, the NRF said that the number one spot is again held by LEGO. Cars and trucks came in second place. Teenage Mutant Ninja Turtles were in third.

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COMMENTS (16)
  • pennyw-Bla
    12/01/2014 - 05:55 p.m.

    For 11 years Barbie had been top choice for girls, now it is Frozen Dolls. 2nd place is Barbie I do not know what 3rd is. 4th is Monster High and 5th is American Girl. For boys 1st is LEGO, 2nd is cars and trucks,3rd is Teenage Mutant Ninja Turtles.

  • isabellao-Bla
    12/01/2014 - 09:29 p.m.

    I think this was interesting because Elsa bad in the movie and I think Barbie should be more popular because she has been through a lot of and Elsa has done none. Teenage Mutant Ninja Turtles, I wish would have gotten 10th place.

  • JuliannaS-Saw
    12/03/2014 - 01:51 p.m.

    Wow i can't believe that Elsa is better than barbies now because i use to love barbies when i was like 6.I never though that little girls like me will ever replace barbies with Elsa.

  • BrandonT-4
    12/04/2014 - 07:18 p.m.

    The movie Frozen has made more money than Barbie girls. It is the panning to sell to 20 percent of moms. That is more than than Barbie and 16.8 percent. This is more than boys toys too

  • EmilyF-Mau
    12/08/2014 - 11:31 a.m.

    i like both barbie and frozen at Halloween all most everyone wanted to be elsa or anna

  • CooperG-Mau
    12/08/2014 - 11:35 a.m.

    Frozen is actually better than Barbie because my sister wants a Frozen doll instead.

  • destineyp66
    12/08/2014 - 01:04 p.m.

    Frozen came out a year ago and now it is the first chose for dolls. Barbie dolls dropped 21 percent in the third quarter. Frozen dolls rule the playground now. Monster High dolls took fourth spot. For boys Teenage Mutant Ninja Turtles were third. Teenage Mutant Ninja Turtles are my favorite move/dolls.

  • ColeF-5
    12/11/2014 - 11:28 p.m.

    For 11 years Barbie had been top choice for girls, now it is time for a new generation of toys to step in. Frozen Dolls. "Frozen" came out a year ago. But it continues to stay in the hearts of little girls. Kids enjoy latching on to "Frozen" because of its catchy songs. The new champion in the hearts of little girls is Elsa.

  • OliviaT-Mau
    12/17/2014 - 11:35 a.m.

    Barbie is not better than Frozen because Frozen's songs like Let it go or The first time and forever all the girls love all of the songs it is Olaf or Frozen.

  • VidanshiK-Mau
    12/17/2014 - 11:38 a.m.

    Barbie is better then Frozen! there is no way Frozen can beat Barbie Frozen cant be better it just can't

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